Experience & Expertise
USA Retail are experts in online e-commerce retailing. We develop exceptional shopping experiences that engage the customer and provide a wide breadth of specialty products for the niche shop the customer is visiting. The USA Retail niche shops compel the customer to explore, and interact with us.  We build relationships with our customers and as such build loyalty to the brand.

Taking a brick and mortar retail environment online can be similar to asking a grandmother to run a marathon.  Traditional retail stores lack the technological expertise to launch even the most basic of ecommerce sites. When you add EDI, logistics and online customer care most are lost before they even begin.  Extending the website buy including advanced analytics, a/b testing, CRM, and loyalty solutions has just made you compete with the top online retailers.

Development cost to achieve a world-class platform similar to USA Retail can in many cases exceed a million dollars, and there is no guarantee of success. A traditional retail store that does not posses the skills that USA Retail has, will typically result in a lack-luster deployment, customer disappointment with a less than satisfying shopping and user experience. Manufacturers, distributors and retails that deploy sub standard e-commerce applications will experience adverse reactions from the consumer and erode customer and brand loyalty all while reducing returns.

Turning lookers into buyers is a complex process, we use Persuasion Architecture™ to help address the specific needs of visitors, and enhance conversion rates by eliminating usability problems. Additionally, we often lead the development of an online marketing strategy, which helps prioritize online opportunities, allocate resources, and define expectations. Underlying all of our work is extensive use of website analytics and other measurement technologies. These tools enable us to make marketing and design decisions based on facts and not opinions.

At USA Retail we are experts in overcoming obstacles and providing a world-class platform in the Web 2.0 environment. The team at USA Retail executes each and every aspect of online retailing as second nature, solving the problems of sales, payment processing, CRM, marketing, merchandise management and refining each site detail by detail. The result is 100% customer satisfaction, an enjoyable user experience and brand loyalty.

Our job is to increase online revenues. To do this, we drive more traffic, then we convert lookers into buyers.

Online marketing isn't easy. It's a complicated, confusing, and rapidly changing set of tasks in which hundreds of thousands of dollars of expense and millions of dollars of revenue are on the line everyday.

USA Retail's approach to online marketing is anchored in the principles of direct and performance marketing. Our experience combined with the new media resources available, provide strategic direction to achieve unique brand objectives. Our expertise in the application of online marketing strategies and tools, and the execution of tactics, can effectively communicate and reinforce sales and the marketing message. In the end, the difference with USA Retail is in our knowledge.

 

 

 


E-commerce is much more that a webpage with some pictures and prices.  The USA Retail e-commerce platform is one of the more sophisticated customer driven platforms available. We developed the system in-house using best of bread technology and in the end we have over a million lines of code powering this multi-homed server farm and data cluster system.
Dan Judd
Director of Technology